Madison Media appoints Rob Norman as advisor to accelerate digital transformation | spcilvly

Media agency Madison Media, part of communications agency Madison World, has announced the appointment of Rob Norman as an advisor to accelerate digital transformation at key clients.

Norman has experience in the digital space: he was global head of digital at GroupM and also CEO of GroupM in North America. Currently, he is an independent board member of Piano, MiQ,, Knotch, Zeotap and a few other digital companies.

Norman will offer advisory services to Madison clients and introduce the agency to new tools, concepts and workflows, the company said.

“We are delighted to have Rob join us as a strategic advisor in the digital transformation space and I am confident that he will add a lot of value to our teams and clients. The world of advertising has gone digital. “India, with adex digital share of 40%, is a little behind the global average of 55% and we look forward, with Rob’s help, to offering our clients world-leading thought leadership,” said Madison President World, Sam Balsara, in a statement.

Vikram Sakhuja, Partner and Group CEO of Madison Media and OOH (Out of Home), said he has worked with Norman for many years and his knowledge, clarity of thought and approach to clients’ businesses has been inspiring. “I am delighted to be able to partner with him again to help build Madison clients’ business,” Sakhuja said in a statement.

Norman said he has known Balsara, Sakhuja and Madison for many years. “I am a big fan of the business and its leadership. Independent business organizations are well placed to innovate with speed and agility. “I am excited to spend more time in India, it is a country I love and a country rich in opportunity,” he said in a statement.

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Updated: October 9, 2023, 01:00 pm IST

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