Mumbai, September 22, 2023 – Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has introduced a distinctive Ganesh Idol that uses a blend of the five flavors of its flagship candy hard, Press. This idol is installed in the famous Lalbaugcha Raja Pandal in Mumbai. DS Group will also test its specially selected ‘Pulse Laddu Candy’, a spherical candy with a refreshing appearance that resembles a modakin pandals in seven key locations of Maharashtra – Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur and Nagpur, besides carrying out other consumer engagement activities.
DS Group hired distinguished AI artist Arun Nura to create a visually stunning video for its social media platforms, aiming to generate more buzz during the current festive season. The AI-powered video encapsulates the spirit of the Ganesh festival. Through meticulously designed AI-generated art and captivating narration, the video embarks on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The voice-over of the video is by the well-known Indian actor and film director Shreyas Talpade.
Announcing this unique initiative, Mr. Arvind Kumar, Managing Director, DS Foods Limited (Confectionery), said, “We are delighted to be a part of the vibrant and joyful Ganesh Mahotsav celebrations. This festival embodies the spirit of togetherness, tradition and devotion, which perfectly aligns with the values of the DS Group. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating together. “We invite everyone to join us in this ‘Pulse-ful’ celebration.”
Maharashtra is an important market for DS Group as one of the major contributors to the hard candy business. To deepen its connection with the state and its people, DS Group plans to actively interact with its audience during this festival. What makes the celebration even unique is that, after the festivities, the sculpture will be dismantled in accordance with established regulations and a new supply of Pulse Candy, equivalent to the amount of candy used in the celebration, will be distributed to disadvantaged children. construction of Ganesh idol, to the underprivileged children through NGOs in and around Mumbai. The goal is to spread joy and happiness by making them irresistible, which is the core essence of the brand.
About DS Group:
DS Group (Dharampal Satyapal Group) is a multi-business corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerates with a strong Indian and international presence. Founded in 1929, it is an inspiring and successful business story that combines extraordinary history and legacy with visionary growth. It has an extensive and diverse portfolio with a presence in the mouth freshener, food and beverage, confectionery, hospitality, agriculture, luxury retail and other investments businesses. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, UnCafe, Birthright, Laderach, LuvIt, Chingles, The Manu Maharani and Namah are some of the leading brands, The Group it is proudly housed today. For more details, please log in to www.dsgroup.com.
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Disclaimer: This article is a promotional article and has no journalistic/editorial involvement from Hindustan Times.